The Emirates logo was created by Negus & Negus Associates in 1985. However, a more realistic explanation would be the fact that peacocks are a native species in Sri Lanka. It’s possible that this mythical creature inspired the airline logo. According to Sri Lankan folk tales, a flying machine similar to a peacock once existed, and it was called the Dandu Monara Yanthra. It was revealed as a part of a major rebranding project in 1999. SriLankan Airlines’ logo features a stylized, colorful peacock and an unconventional but elegant typeface. Japan Airlines decided to revert to the old design in 2011, and it’s still in use today.
However, in 2002 a new, completely different logo was revealed, and it wasn’t very popular nor well-received. In the myth of the crane, it is said that the bird can fly high and very long without getting tired, which makes it a perfect symbol for an airline company. The idea for the logo came from Japanese tradition, which views the crane as a symbol of long life, prosperity and good health. The red color of the logo symbolizes happiness. Called “tsurumaru” (“crane circle”), the logo represents a Japanese crane with extended wings. The logo of Japan Airlines (JAL) was designed in 1958 by Jerry Huff. EgyptAir has been using this logo since July 2008.
Usually depicted as a man’s body with a falcon’s head, Horus was known as the god of sun, or “Sky god”, so it makes sense that he’s part of an airline logo. The airline’s iconic ‘flying crane’ symbol and the text itself was made slimmer to fit the digital age.ĮgyptAir’s logo is inspired by the ancient Egyptian mythology, from which it draws the image of Horus, or rather his head. The new logo, although it looks identical to the old one, has been reworked to give it a new, modern quality to sharpen their impact on the industry. The original logo of Lufthansa airlines that was adopted back in 1954 was redesigned in 2018.
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